⏳ Project Duration : 3 Weeks
👩🏻 Role : UI UX Designer
🔨 Tools : Figma & Miro
🧠 Methods : Interview, Usability Testing, Feedback Review Google Playstore
In this case study I will discuss the McDelivery Application, this McDelivery application is a food ordering application that is specially made for ordering McDonald's food.
Hypothesis
In a pandemic like this, people tend to buy fast food using an online order application provided by the fast-food restaurant. The McDelivery application is an application for ordering food at McDonald's restaurants, and I did research and read Feedback reviews on the Google PlayStore, many users criticized this application, such as the difficulty of changing addresses, the difficulty of tracking orders, and others, I also agree with the feedback review.
My goal is to find out or explore the motivation/pain points. We try to get into a specific problem and find out the root cause. From my hypothesis above, I challenge myself to improve in terms of design and features. Before I do that, there are a few things that I need, namely;
Users & audiences in this project are people who have bought MCDs with the McDelivery application
Because this is a personal project I work on all processes (end to end) from research, UX Design, UI Design.